Wondering what would be the best time to send your SMS marketing campaigns? Businesses already have SMS marketing as a part of their digital marketing strategy. Your customers would carry their mobiles everywhere, but they might not necessarily open your text when they are busy.
Of course, your campaign’s success depends on several factors like what you say and when you say. Knowing the best time to hit ‘send’ can significantly increase your brand’s reach.
Think of SMS marketing as a more direct version of email marketing initiatives. It enables you to communicate with your audience directly and with precision.
With an SMS campaign, you can send offers, reminders, and updates directly to customers wherever they are. Let’s explore how to determine the best time to send SMS campaigns that actually work.
Demographics and Audience’s Behaviour Pattern: Get to know your audience’s habits and preferences. It keeps changing, where younger audiences are likely to respond better during the late afternoon or evening; while working professionals find time only during breaks or early evenings.
Geographic Distribution: If your customer is spread over many time zones, the message should reach the receiver when they are more likely to read. So, divide your audience based on geography and schedule messages at the best local hours.
Type or Purpose of Message: You should be aware of the purpose behind the SMS marketing campaign. Sending promotional messages during weekends or early evenings when people have more free time. For reminders or urgent updates, business hours are the best.
Industry or Business Niche: There are peak times for audience engagement in various businesses. For instance, B2B services could favor weekday mornings; whereas retail businesses might find weekends to be more productive.
When Not to Sending SMS Marketing Messages
To keep your existing customers happy, avoid sending SMS marketing messages at inappropriate times. Send them before midnight, while people are still asleep. To avoid discomfort to your customers, it’s better to prioritize getting their consent. Ignore important holidays as well, since people are preoccupied and may not see your message.
To make sure your campaigns are successful and well-received, keep an eye on your audience’s preferences and modify your schedule accordingly. With Rankit, you can rely on framing expert timing strategies tailored to enhance your SMS marketing impact.
